How contextual link placements work

A contextual placement adds a relevant reference to an article that already exists. Its value begins with the reader: the linked resource should help answer a question raised by the surrounding text.

Start with the article, then consider the domain

A restaurant menu platform belongs in a discussion of digital menus. A high-traffic article about an unrelated topic is a weaker editorial fit, even when the website itself looks attractive.

Read the full article before proposing a placement. Check the audience, publication date, intent, and whether the resource adds something useful.

Propose a specific insertion

Share the target URL and a short suggested passage. Preserve the original sentence's meaning. Avoid stuffing exact-match phrases into text where they do not fit.

The publisher should review and edit every suggestion. An automated recommendation is a starting point for editorial judgment.

Make the commercial relationship clear

Paid links should be identified appropriately, including sponsored link qualification. A placement is not a guarantee of ranking improvements. Agree on price, duration, and the process for resolving removed links before ordering.

Check the result

After publication, confirm that the page is public and that the intended URL appears as a real link. Continue monitoring during the agreed placement period.