Link building for agencies and publishers

Your articles.
A new way to earn.

Connect your website and choose your offers. The agency’s payment is held by Linkpool while you publish. Submit your work and earn after verification.

Free account · No monthly fee · Pay per placement

An agency and publisher working at laptops, connected through Linkpool to article placements, verification, and earnings.
  • Publisher-connected GSC data
  • Fair suggested pricing
  • Natural AI matches
  • Payment held until verification

FOR AGENCIES

Find articles worth reaching out to.

Add your client’s website and target page. Review matching articles, compare their traffic, and send a request with the details included.

01

Add your client

Add the website you’re promoting, the page you want to link to, and your campaign topics.

02

AI finds relevant articles

Get article suggestions based on your client’s content. Compare Google clicks and publisher pricing.

03

Send a link request

Choose an article and fund the request. Linkpool holds payment until the publisher’s submitted link passes verification.

Your articleLive linkFunds heldEarningsReleasedLink checked. Earnings released.

FOR PUBLISHERS

Your articles.
New earnings.

You choose the links. We hold payment until your work is verified.

1

Connect your site

Link Google Search Console to share real traffic.

2

Choose your offers

Approve the link, wording, and price.

3

Publish and submit

Linkpool checks the link, then releases your earnings.

Add my website
CLEAR TERMS. CHECKED LINKS.

You agree.
We verify.

One request. An agreed price. Payment released after Linkpool checks the submitted link.

Agree

Choose the article, wording, and price.

Publish

Linkpool holds payment while the publisher adds the link.

Verify

Submit the work. We check it and release earnings.

See how requests work
A natural fitYour keywordYour pagePayment held

NO MONTHLY FEE

Free to join.
Pay per placement.

Agencies fund their chosen placements. Linkpool holds payment while publishers complete the work and releases earnings after verification.

FOR AGENCIES

$0to get started

Create an account. Pay for the link placements you choose.

Manage clients and campaigns

Find articles with AI and compare their traffic

Prepaid balance: 1 credit = US$1

Payment held until Linkpool verifies the link

Find link opportunities

FOR PUBLISHERS

80%publisher share by default

Publish the agreed link and submit it for checking. Linkpool releases your earnings after verification.

Add your website at no cost

Set your minimum price and categories

Accept, counter, or decline each offer

20% platform commission by default

Add my website
A $150 placement, explained
$120

Released after verification

$30

Platform commission

Default 80/20 split
BEFORE YOU GET STARTED

Frequently
asked questions.

Answers about websites, requests, credits, and publisher earnings.

See how Linkpool works
Is Linkpool free to join?

Yes. There is no monthly subscription. Agencies add prepaid credits to request placements. Publishers receive 80% of the placement price under the default terms, with a 20% platform commission.

Can I exchange links or spend publisher earnings as credits?

Linkpool uses paid placements. Agency credits and publisher earnings are separate balances; publishing a link does not automatically give you credits to spend on another website.

What can I do with Linkpool?

Find relevant articles for your clients and request paid link placements. If you own a website, you can offer placements in your existing articles and earn from the requests you approve.

Do I need a blog to use Linkpool?

Agencies can create campaigns without publishing their own blog. Publishers need a website they own, existing articles, and an owned Google Search Console property. One account can support both roles.

How are websites verified?

Publishers connect read-only Search Console access. Linkpool checks that their Google account owns a property covering the submitted website.

How is payment held and released?

Agencies fund requests with prepaid credits: 1 credit equals US$1. Linkpool holds the placement amount while the publisher completes and submits the work. Once Linkpool confirms the public article contains the target link, the publisher’s share is released to their earnings balance. Bank payouts are a separate step.

How is a placement priced?

Recommendations use website clicks, article clicks, relevance, and the publisher’s minimum price. You see the price before requesting. Publishers may counter an offer.

What if a request is declined or the link fails verification?

Publishers can decline an offer, returning held funds to the agency’s available balance. If submitted work fails the link check, payment stays held while the publisher corrects the link and resubmits.

Are my marketplace details public?

Your campaign briefs, offers, and private opportunity pages require an authorized account. They are excluded from search indexing. Articles on your own public website remain public.

How long should a placement stay live?

The default expected duration is 12 months. Each request records its agreed duration, and the platform checks the link during that period. Removed placements can be reported for review.

What content is restricted?

Gambling, adult content, crypto, loans, and supplements are restricted under the default marketplace rules. Publishers can also exclude categories or individual articles.

Do I need an Ahrefs or Semrush subscription?

No. You can compare the Google Search Console click data available in Linkpool without either subscription.

Ready to build
your next backlink?

Create a free account to find articles or offer placements on your website.

Create my free account