What makes a contextual placement worth reviewing?

No single score can tell you whether a placement is right for your client. A good review combines measurable signals with editorial judgment.

Reader value

Ask whether a reader would benefit from following the link at that point in the article. The destination should expand on the surrounding discussion or provide a directly useful resource.

Accurate wording

The insertion must not introduce unsupported claims or imply that the publisher tested a product when they did not. Keep the sentence proportionate to the rest of the article.

Transparent commercial terms

Confirm the total price, expected placement duration, commercial disclosure, and handling of removed links. Paid references should use appropriate sponsored qualification.

Reliable follow-through

A placement request is not complete when the publisher accepts it. Confirm publication, inspect the live link, and monitor the agreed term. If a problem occurs, document it clearly before opening a dispute.